M1 is an AI wealth management platform. You get a registered fiduciary AI financial advisor that’s legally required to act in your best interest. It sees your actual balances, remembers your goals, and tailors every piece of advice to you. Traditional wealth management usually coordinates planning, investing, and borrowing, but it can cost about 1% a year. A robo-advisor can choose allocations and rebalance your portfolio, but many lack advice capabilities or customization options. With M1, you're in control of it all, with M1 Advisor by your side. Your money, your decisions, and 24/7 access to an AI advisor that’s legally bound to act in your best interest—without the 1% advisor fee. Advice • Fiduciary AI advice on investing, saving, borrowing, and retirement • Personalized to you: connect outside accounts to see the full picture, tell it about your goals, • Available 24/7: ask anything get actionable advice Accounts • Brokerage: Built your portfolio as a Pie, choose stocks and ETFs, automate investing • Retirement: Traditional, Roth, SEP IRA, and 401(k) rollovers • Savings: High-Yield Cash Account to keep uninvested money earning and available • Borrowing: built-in margin borrowing on eligible accounts